About Us

About USAE

USAE is the only weekly community newspaper of associations, CVBs and hotels.

Published since 1982, USAE is sent every Monday to paid subscribers in the postal mail as well as via email to over 58,000 in the industry.

Additional USAE ‘e’ information products include USAE-MAIL sent every Tuesday and Thursday and USAE Webinar Calendar sent each Wednesday.  Breaking News special editions are published as the news warrants.

During non-Covid-19 pandemic times, USAE daily editions are published at all major association industry events including PCMA, ASAE, MPI, and IAEE. Weekly print USAE is distributed at major shows such as IMEX America, Destinations Showcase and Holiday Showcase.


A few things the USAE team does each week:

And among the things it doesn’t:

  • Cover the news relentlessly
  • Ignore our subscribers and advertisers
  • Work hard
  • Let people down
  • Innovate
  • Settle for mediocrity
  • Go above and beyond
  • Put profit first


The USAE Team


Ross E. Heller, Publisher, USAE & CustomNEWS, Inc.

Ross dreamed up USAE while publishing a show daily one winter’s eve in New Orleans. Nine months later – September 14, 1982 to be exact – Vol.1, No. 1 was published. As “Alchemist-in-Chief,” Ross’ daily goal is making USAE more valuable to subscribers and advertisers. (O) 301-654-1808; (C) 301-404-5812; rheller@USAE-e-mail.com



Jon Trager, Managing Editor

Jon, who graduated from the UNC-Chapel Hill School of Journalism, interviews and writes stories about DMO people and events. A New York native, Jon enjoys rooting for the Giants and Yankees (most of the time), watching and reading fantasy shows and books, spending time with his family, and eating steak medium-rare. (O) 301-951-1881; jon@usaenews.com


Todd McElwee, Assistant Publisher/Associations Editor

Joining USAE in 2012, Todd covers the comings and goings of the association and government affairs sector. He and his wife, Angela, have a daughter, Evelyn and son, Declan. Born and raised in Maryland Todd loves steamed crabs, raw oysters, the Baltimore Ravens and Washington Capitals. (O) 301-991-5679; todd@usaenews.com


Julia Stumbaugh, Associations Reporter

Julia, a William & Mary alum, joined USAE in 2021 to help cover the latest in association news. A Virginia native and California transplant, she can usually be found on the beach or rooting for the Pittsburgh Penguins. julia@usaenews.com



Christy Pumphrey,
Marketing & Circulation Director

Christy enjoys helping subscribers and working with clients scheduling digital ads. She believes customer service is key and always strives for a friendly cheerful attitude. She and her husband have twins, a son and a daughter; the light of their lives. Christy enjoys cooking, the beach, amusement parks, and cheering her kids at their basketball games. (O) 301-540-2404; christy@usaenews.com


Digital Media Metrics

Pam Faust, Digital Media Maven

Pam understands the importance of metrics to USAE’s e-clients and provides meaningful and current numbers. Pam and her husband Dave grew up and live in beautiful Minnesota. They enjoy two married children, two country grandboys, and three doggie-kids that will never leave home! Her favorite saying: “There’s no downside to being more positive.” (O) 320-291-0935; pamf@cn-USAE.com



Diane Nichols, Creative Director

Diane provides USAE’s always imaginative look as well as design and art expertise for clients. She is a creative artist with more than 35 years experience in graphic design and works closely with advertisers on our many e-services. (O) 301-509-2938; dkn@usaenews.com



James A. Heller, Chief Operating Officer

James has been affiliated with USAE since he was 10 years old. No, his mom and dad didn’t employ child labor, but he did go with them to ASAE conventions as they produced USAE show dailies. James collects Ford Mustangs and also owns a vintage 1983 Fleetwood Cadillac. He’s the proud dad of son Brandon. (O) 301-986-8496; (C) 703-898-3528; james@usaenews.com



Jim DiChiara, Southeast Regional Representative; 404-713-9334; jimd@USAE-e-mail.com

Susan Doloboff, Florida Regional Representative; 404-713-9335; sdoloboff@USAE-e-mail.com

David Faust, Midwest Regional Representative; 320-291-0935; dfaust@cn-USAE.com

John McNamara, Northeast Regional Representative; 732-525-2618; johnjmcnamara@optonline.net

Dolores Ridout, Western Regional Representative; 281-762-9546; ridout3@airmail.net

George Roman, Nevada Regional Representative; 702-515-7247; george@georgeromanmedia.com

Michael Stack, Midwest Regional Representative; 847-367-7120; michaeldstack@aol.com

Contact Us

6809 Delaware Street, Chevy Chase, MD 20815


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