Visit Springfield, Missouri announced its new Route 66 Welcome Center opened on April 27, bringing a “modern, interactive welcome space to the heart of downtown Springfield.”
The welcome center is located at 318 Park Central East in The U building. Each year, Visit Springfield welcomes thousands of visitors through its Route 66 Visitor Center. The new location builds on that reach by bringing visitors directly into the heart of downtown, encouraging them to step out and experience the city’s restaurants, attractions, and cultural offerings firsthand.
“We’re excited to create the best possible experience for every visitor, and this new location allows us to welcome guests in a more modern, engaging way,” said Tonia Castaneda, Vice President of Finance and Administration for Visit Springfield. “The welcome center is often the first stop when arriving in Springfield. We’re proud to connect visitors more directly to everything the city has to offer.”
The welcome center features maps, guides, driving directions, local recommendations, and souvenirs for visitors to take home a piece of their Springfield experience. The center reflects the evolving needs of visitors while providing a relaxed environment to discover the destination and will also serve as a resource for local residents.
Find more information about the Route 66 Centennial Kickoff Celebration here.
YESCO announced it has completed a high-impact digital display installation at the Colorado Convention Center.
The project, completed in partnership with Branded Cities, introduces two large-scale curved LED displays that transform the convention center’s exterior into a dynamic advertising platform.
As part of the retrofit project, YESCO manufactured the substructure and completed installation of two electronic message centers (EMCs) provided by Media Resources. Each display measures approximately 26-feet-tall by 56-feet-wide, weighs approximately 20,650 pounds, and features a 16mm pixel pitch, delivering bold, high-visibility content.
Positioned on two sides of the convention center—one at 14th Street and Champa Street and the other at 14th Street and Welton Street—the curved displays wrap the building’s architecture.
“This project illustrates the impact made possible by integrating eye-catching digital media with architectural design,” said Jeff Young, Executive Vice President of YESCO. “By combining precision engineering with advanced LED technology provided by our partners, we’ve introduced a striking visual feature that enables the building to engage compellingly with the surrounding urban environment.”