Choose Chicago, Amazon Announce First-Ever Prime Day Partnership
By Jonathan Trager
Chicago will be featured as Amazon’s exclusive travel destination during this year’s Prime Day promotion, a first-of-its-kind partnership that city tourism officials say will put the city in front of millions of potential visitors and drive hotel bookings through early 2027.
Under the agreement announced on June 16, participating hotels will offer discounts of up to 20% through Amazon’s Prime Day Travel Deals platform from June 23–26.
Bookings will be fulfilled through Expedia, with travel dates extending into the first quarter of 2027. Select hotels are already offering early deals of at least 10% off ahead of the Prime Day promotion.
Kristen Reynolds, President & CEO of Choose Chicago, said the partnership gives the city unprecedented exposure during one of the world’s largest online shopping events.
“By partnering with Amazon, Chicago is being showcased to millions of consumers during one of the most influential shopping moments of the year,” said Reynolds.
“This is the type of innovative, high-visibility opportunity that allows us to compete more aggressively on the global stage while delivering measurable results for our hotel community. By putting Chicago directly in front of travelers as they make booking decisions, we are driving awareness, consideration, and ultimately visitation—creating economic impact that benefits businesses and neighborhoods across the city.”
Participating properties include Fairmont Chicago, Millennium Park, LondonHouse Chicago, Curio Collection by Hilton, The Emily Hotel, Moxy Chicago Downtown, and the Westin Chicago River North, with additional hotels expected to join before the promotion launches.
Tourism officials are tying the campaign to several high-profile events and attractions expected to draw visitors to Chicago over the next year, including the opening of the Obama Presidential Center, celebrations surrounding America’s 250th anniversary, and the centennial of Route 66, which begins in Chicago.
“Chicago is having a moment, and there has never been a better time to visit our city,” said Nick OrRico, General Manager of Fairmont Chicago, Millennium Park. “With the centennial of Route 66 and an incredible lineup of cultural attractions and events, Chicago is firmly in the spotlight. We are proud to be part of this first-of-its-kind partnership, which puts the city in front of millions of potential travelers and showcases everything that makes Chicago a world-class destination. We look forward to welcoming new visitors to Fairmont Chicago, Millennium Park and helping them discover the very best of Chicago.”
Chicago is the only destination being marketed through Amazon’s Prime Day travel initiative this year, making the city a test case for what could become a broader intersection between e-commerce promotions and destination marketing.
Want more content like this? Subscribe for full access to USAE.