The Weekly Community Newspaper of Associations, CVBs, and Hotels
Geoff Freeman Champions Travel System Upgrades Before House Committee
By Todd McElwee
Geoff Freeman, President & CEO, U.S. Travel Association, testified on April 8 before the House Homeland Security Subcommittee on Transportation and Maritime Security, urging members to upgrade the American travel system ahead of hosting major global events.
Freeman noted that competing countries such as China and Saudi Arabia make massive investments in travel.
“Travel is an economic powerhouse in the U.S., driving nearly $2.9 trillion in economic activity each year, but we now face growing challenges that threaten both the future of the industry and America’s competitive edge,” said Freeman.
“The reality is: Bold leadership is required now to prioritize travel. Our travel systems are under pressure, and without immediate action, we risk falling behind.”
Freeman pointed to inefficient processes in visas, customs and airport screening, antiquated air traffic control systems and aging screening technology.
“Modernization is essential to ensure we remain competitive and responsive to the evolving needs of global travelers,” he said. “At a time when every economic opportunity matters, we must work together to strengthen our travel infrastructure and keep pace with the rest of the world,” Freeman said. “This is a moment for thoughtful, forward-looking action. The status quo is not an option.”
U.S. Travel launched a national campaign in February outlining what it believes are key policy proposals the administration and Congress must take to ensure the United States remains the world’s travel leader.
The association has said as the nation prepares to host prominent global events, including the 2026 World Cup and 2028 Olympics, solutions focusing on transforming the entire travel experience to ensure a seamless and secure process for all travelers are required.
“The next decade represents a defining moment for the American travel experience,” Freeman said. “The status quo is not an option. Travel demand is surging, our infrastructure is aging, and global competitors are moving fast. If we fail to act, we risk turning travelers away, ceding economic opportunities and compromising our leadership in the world. The steps we take today will determine whether the U.S. remains the global leader in travel or struggles to keep pace with competitors.”
Find the complete testimony at ustravel.org
Want more content like this? Subscribe for full access to USAE.