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IMEX Frankfurt Learning Focusing on Making a Positive Impact

By Todd McElwee

A comprehensive range of more than 150 learning sessions is available for those participating in IMEX Frankfurt on May 14–16.
Spread across seven learning tracks, the offerings are intended not only to enhance professional toolboxes, but also illustrate how the events sector can make a more positive impact.

“Impact is the opportunity to make a difference in what’s often a complicated world. The ripple effect of impact can be far-reaching, with results seen immediately or the seeds sown for the future.” said Tahira Endean, IMEX’s Head of Programming.

Attendees can pick and mix across seven tracks to suit their skill requirements, including a new track, Impact.
Highlights from the seven learning tracks:

Business Practices: In Summiting Kilimanjaro: Life Lessons from the Peak, a group of event professionals from around the world reunite to share how the challenge of climbing the highest peak in Africa made a life-changing impact on both their personal a Managing Tight Budgets: Global DMC Partners’ latest Pulse Survey showed higher costs are the number one challenge for planners. A panel of event professionals will explain the art of budget optimization when attendance is unpredictable, costs remain high, and lead times are shrinking.

Event Marketing: Sessions cover the use of AI to analyze and identify trends as well as exploring event strategies through the eyes of marketing leaders.

Experience Design: This track will highlight how European destinations support meeting planners in creating legacy and look at the role played by cities and destinations in driving social change.

Impact: During Wonder Walks, Robert Dunsmore, a freelance creative director, will shed fresh light on the show with a guided tour themed around biophilia—the positive impacts of spending time in and aligning with nature. He’ll seek out nature-inspired activations and booth designs that planners can weave into their own events.

Technology & Innovation: During AI-Revolution: Transforming the Meetings Industry, Anthony Vade, Event Experience Strategy Director at Encore, will guide attendees through a series of real-world use cases demonstrating AI’s role in enhancing event planning, execution, and attendee engagement.

Trends & Research: Research will be presented by the MPI, AMEX GBT, Incentive Research Foundation, Society for Incentive Travel Excellence and ExpoPlatform.

Wellbeing: Tough Talks is a new format for this year and are focused discussions with speakers who are unafraid to tackle challenging topics. These are safe spaces for open and honest conversations.

Last year, more than 3,500 buyers made 55,000 appointments with IMEX exhibitors, of which 47,000 were individual appointments. More than 9,000 are routinely on hand.

Find more information at .

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