FIFA World Cup Comes to Atlanta
By Todd McElwee
The opening kickoff of Spain vs. Cabo Verde FIFA World Cup match on June 15 from the latter’s Dailon Livramento was routine— a simple drop pass from a forward to a midfielder. But for Atlanta, the moment was anything but.
Hosting the competition for the first time, eight games will be played in Georgia’s capital, concluding with a semifinal on July 15.
William Pate, President & CEO, Atlanta CVB (ACVB), told USAE his organization’s primary goal throughout the tournament is to “deliver a welcoming and fantastic experience for visitors to ensure Atlanta is showcased at its best on a global stage.” He added the Metro Atlanta Chamber estimates more than $500 million in economic activity for Georgia from an estimated 225,000 out-of-state match-goers. In its first five days, Atlanta’s FIFA Fan Festival welcomed more than 115,000 fans.
Asked about a unique challenge presented by the tournament, Pate referenced its length.
“Unlike most major sporting events and conventions that take place over a few days, World Cup spans more than a month, requiring extensive coordination to ensure the city has the right planning and resources in place to deliver a seamless experience throughout the tournament,” he said.
Atlanta’s World Cup journey commenced in 2017 with entry into the bidding process. It was officially named a host city in 2022. For nearly a decade, ACVB, Atlanta Sports Council, Arthur M. Blank Sports and Entertainment, Mercedes-Benz Stadium and state and local governments have worked together to prepare the city to welcome the world, 30 years after hosting visitors for the 1996 Summer Olympics.
“FIFA World Cup gives Atlanta a once-in-a-generation opportunity to showcase our city to a global audience and reinforce our reputation as a world-class destination for conventions, major events and tourism,” said Pate. “The visibility and exposure that come with hosting one of the world’s most-watched sporting events will help elevate Atlanta’s profile among meeting planners, business leaders and visitors long after the final match.”
A contingent of ACVB and Brand USA representatives and three Spanish tourism product executives was watching Cabo Verde shock Spain, a tournament favorite, by a score of 0–0. Outside of attending the match, the group was immersed in the city’s culture via its neighborhoods, dinning and attractions.
“Atlanta proved to be the perfect host city for an event of this magnitude: welcoming, vibrant and exceptionally well-prepared,” said Maria Vélez, Product Manager, North America and Caribbean, Catai (Ávoris Group). “The sense of community, safety and organization was evident in every detail. Without a doubt, Atlanta not only met the expectations of a global event like the World Cup but elevated the experience, enhancing the spirit of the celebration in a truly unique way.”
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